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Guest Post: Why Midmarket Business Needs Cloud Services in 2013

Guest Post: Grant Davis

This is a guest post and does not necessarily reflect the views or opinions of GreenPages Technology Solutions.

The global market is becoming more and more competitive by the second, thus requiring businesses to operate very efficiently with regards to organizational structure. Businesses, specifically midmarket size, are faced with tall tasks in 2013. With a growing enterprise, information increases as the operations do. A growing company requires higher level data management, and this leads to more intricate demands when it comes to IT organization and communication.

If a midmarket is firing on all cylinders, acquiring new clients and consumers by the day, there is only so much that an unorganized or incapable operations model can withstand. The IT department can only cope with so many networks and so much data. A commonality among growing business in America throughout modern society is the implementation of cloud services. Cloud offers a way to outsource data and network management with the ability to focus resources and time on more intricate and fundamental aspects of the business.

Below I list the main ways that midmarket businesses can benefit from the utilization of cloud services in 2013, and the critical reasons for the argument.

1.       Cost.

Cloud services can be financially viable in the right situation. Using an outsourced data storage center can decrease the cost of real estate, software and employee payroll. For one, a midmarket that works with a cloud vendor does not have to physically house as much data. This is substantial benefit, mainly because of the physical space but also the operational costs of a larger company with high energy consumption.

Secondly, a cloud provider would be responsible for software agreements and also network operations. This is a huge burden off of a midmarket, as serious growth tends to take focus away from standard processing issues.  This responsibility being shifted to the cloud provider alleviates cost in the sense that a business can reduce or relocate IT staff for better efficiency. It can also benefit an enterprise to not have to worry about multiple SLAs with various software providers. It can save money to have the agreement consolidated and maintained by the cloud vendor.

Why this is crucial: Midmarket business can only reach maximum efficiency if all of the parts are in place. Part of this is allocating resources in a way that gets the most out of each aspect of the company. If a Data Modeler or System Admin can be utilized more effectively in this crucial phase of business development, maybe it’s better to outsource their daily role to a cloud vendor. It’s possible that their creativity and focus needs to be distributed in another area of the business different than process management. Innovation is key right now, and this is part of the process.

2.       Flexibility.

Cloud services may be a good idea for IT decision makers within a midmarket because employees are able to be more flexible. For instance, a cloud vendor allows for immediate access to business information from various portals, including mobile devices. In 2013 a typical cloud vendor seamlessly supplies business leadership and operations teams with the ability to access information from all angles of daily routines. This is a huge benefit in modern society where nearly everything is immediate and in constant real-time.

Also, because midmarket business is often trying to compete and outreach in a competitive market, traveling off location will be much less detrimental to work efficiency. If the company CIO is going to a tradeshow in Phoenix, they should still be able to access any processes being maintained by the cloud vendor.

Why this is crucial: Midmarket business in 2013 requires collaboration to be successful. With information being stored in a cloud storage center, information can be accessed from diverse locations. This increases both internal and external business collaboration. Modern society is far too demanding to have anything that is inefficient, and flexibility is directly related to efficiency when it comes to a growing business and data management.

3.       Scalability.

IT is the backbone of most business operations.  Modern information is too complex to handle manually, and we rely on computers and networks to transport and maintain data. An additional advantage of a midmarket acquiring cloud services is that the business can upscale or downscale IT services based on specific need. For instance, if the midmarket has stagnant growth over the holiday season, they can scale back their service agreement with the vendor to save money during that time. Similarly, if business continues to grow, the cloud service can easily expand and accommodate the new volume of data management that it performs for the business. This is not as viable with internal data management, as new software and hardware will need to be purchased with each major alteration in IT requirements. This can lead to wasted money and lost resources.

Why this is crucial: Business in general is too unpredictable in the current economy to assume anything, even when it comes to IT requirements. Cloud vendors allow for leeway with regards to data storage and this is important when a midmarket is concerned because often times these businesses don’t have the margin of error to make up for any inefficiency. They need the exact amount of storage they need, when they need it.


Midmarket business is important to the United States economy and affects the lives of many people. Usually these operations are on the cusp of doing something significant, and proper organization within IT can help allocate resources in the right areas for maximum production and business model maintenance. It’s time for IT and business leadership to make note of this and move to action in early 2013.

Grant Davis is a Data Modeler by day and a writer by night. His passion for computers started when he discovered instant messaging in junior high school. When Grant isn’t trying to climb through the computer screen he writes for BMC, a leading mainframe management provider.

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